The changing face of business: why networks are critical for success

Best results are often achieved well before you need a job, by consistently networking so that when you find yourself job-hunting you have a large network to work with – Erik Qualman

We live in a time where pretty much every single part of our lives can be conducted online. It’s kind of mind-boggling, but it’s entirely possible to run a business without setting foot outside your front door. However, like many other things in life, just because you can doesn’t always mean it’s a good idea!

I don’t think anyone would argue that we’re in an era of rapid change – competition is fierce, consumer expectations are higher than ever and technology is evolving all the time. This changing face of business means networks, and the personal connection they enable, are more important than ever.

Here are three reasons why building networks are so beneficial.

1. Get better quality leads and referrals. Anyone who has tried to market a business online will know how hard it is to stand out among the general noise. Spending time building face-to-face networks lets you develop those all-important personal connections that mean if someone’s looking for what you have to offer you will be top of mind, even if you’re not top of the Google results.

2. Tap into expertise you wouldn’t otherwise find. Business networking can bring you into contact with people who might not be your ideal client but who can help you grow your business in other ways. Partnerships, collaborative projects or even just plain old-fashioned advice are all crucial elements of success for any growing business.

3. Build your profile in your industry. If you’re keen to build your brand and reputation in your industry, being a regular attendee at networking events is a great way to do it. Building in-person credibility lets you differentiate yourself from all those other online businesses out there. The better your reputation and the higher your profile, the more opportunities are likely to come your way.

With so much in business being done online now, the ability to make face-to-face connections and build personal relationships is one of the best ways to stand out, and get the edge over your competitors. Check out our courses to find out how.

Julia Palmer, a respected Networking Strategist and Chief Executive of the Business Networking Academy, presenting and training on how to create and manage networks that work. To learn more visit www.juliapalmer.com & www.BusinessNetworkingAcademy.com.au