“Details matter, it's worth waiting to get it right” ― Steve Jobs Have you ever received a blank card? or one that spelt your name wrong? Every festive season the cards roll in; be it at home or at work. It’s so nice that people go to the effort to send them and so lovely to hear from people and for them to wish you well. I received a beautiful card with printed text from the sender, though it had no ‘dear…’ or ‘love from …’ so the lack of writing made it look blank and well, not personal. Getting the details right or making the received feel like it was sent for them is what makes it special. Without this, your attempt to do something nice for someone can actually have the opposite effect.