“I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care.” Gary Vaynerchuk Who else has the discussion with friends or work colleagues about people who have ‘it’? The ‘thing’. Something you can’t define about a person that immediately draws you towards them. Barack Obama has it. Bono has it. Oprah has it. Those people that have an unconscious knack of capturing attention just by the way they hold themselves, the words they speak and the vibe they radiate. Is this what we call charisma? And if it’s so intoxicating, is it only successful people who have it? And if we don’t think we have it, where can we get some? Lots of question